Does your website answer the 5 questions every customer asks?

Open your website on your phone, then answer honestly

1. 1.Within 5 seconds, does it answer: “Can I trust you?”

   Look for: Who you are, how long you've done this, and what you stand behind, on the first screen.

   Yes, clearlyNot sureNo
2. 2.Within 5 seconds, does it answer: “Who else chose you?”

   Look for: Real customers, with names, faces or their own words, near the top.

   Yes, clearlyNot sureNo
3. 3.Within 5 seconds, does it answer: “Why you, not the business next door?”

   Look for: One clear reason to choose you, with the reason why.

   Yes, clearlyNot sureNo
4. 4.Within 5 seconds, does it answer: “What if it goes wrong?”

   Look for: A promise that takes the customer's risk away: a guarantee, a warranty, a free first step.

   Yes, clearlyNot sureNo
5. 5.Within 5 seconds, does it answer: “What do I do right now?”

   Look for: One easy next step on every page: a WhatsApp button, not a long form.

   Yes, clearlyNot sureNo